Our Story

Welcome to Create & Crescent, where tradition meets innovation, and every celebration becomes an iconic expression of faith, culture, and joy.  

As a second-generation American, I grew up immersed in the vibrant energy of the winter holidays in the U.S. The lights, the togetherness, the joy—it was unforgettable. But when Eid arrived, something was missing. The same magic and festive energy didn’t seem to extend to our celebrations. I often asked my parents why our holidays felt different. Years later, as my niece and nephews posed the same question, I knew it was time to reimagine how we celebrate.  

My creative journey began at the Fashion Institute of Technology, where I learned the art of storytelling through design. From crafting experiences at renowned brands like Gap, Abercrombie & Fitch, and Calvin Klein, I discovered the power of meaningful, well-crafted moments.  

Driven by a passion for connection and religion, I created the Masjid Al Gingerbread—a bold and symbolic creation that seamlessly bridges the gap between American culture and our Islamic faith. This wasn’t just a craft; it was a redefinition of Eid. It was a statement that our traditions deserve the same light, warmth, and celebration as any holiday.  

From this simple yet powerful idea, Create & Crescent was born. Our mission? To empower Muslim families to embrace the beauty of their faith while celebrating with the vibrancy and joy that resonates across generations. We design experiences and products that turn every holiday into a bridge—a connection between who we are, where we’ve come from, and where we’re going.  

At Create & Crescent, we’re not just building memories; we’re crafting a movement—one that honors heritage, celebrates identity, and redefines how we see our traditions in a modern world.  

Let’s celebrate boldly, beautifully, and unapologetically. Together, we’ll create something unforgettable.